Fake followers are ruining influencer marketing

With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit? CNN estimates that approximately 83 million Facebook accounts are fake accounts. Twitter is estimated to follow distantly with more than 20 million fake accounts. Business Insider […] Source: Fake followers are ruining influencer marketing Now, if you are paying for fake followers, are you also paying to market to those fake followers? Is this where your ad dollars are going?

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Google Issuing Refunds to Advertisers Over Fake Traffic – WSJ

Google is issuing refunds to advertisers for ads bought through its platform that ran on sites with fraudulent traffic, people familiar with the situation say, as the company develops a tool to give buyers more transparency about their purchases. So us marketers are buying ads on google and paying to reach bots? Source: Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard – WSJ

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Why Facebook Is No Longer the Best Place to Build a Following

Rachael Herrscher shares how to build an online presence and avoid certain pitfalls in a world where everyone is scrambling for “likes.” Source: Why Facebook Is No Longer the Best Place to Build a Following   I love this article! This is the fundamentals of your business. Find your first 1000 fans, identify your brand ambassadors and build from there. – David Daniels

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Facebook has a “Facebook-nevers” problem, and it’s getting worse

The eyeballs of tweens and teens are always coveted by advertisers. According to new data from eMarketer, both Instagram and Snapchat will see usage rates rise in the double digits among the younger demographic in the U.S. and U.K. over the next year. Meanwhile, Facebook’s growth will continue to slow. In fact, Facebook will see a … Continue reading “Facebook has a “Facebook-nevers” problem, and it’s getting worse” Source: Facebook has a “Facebook-nevers” problem, and it’s getting worse

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Twitter August Marketing Calendar

Twitter Releases Major Events Calendar for August

Twitter has released their latest major events calendar, focusing on the key dates to be aware of in August. Source: Twitter Releases Major Events Calendar for August to Help with Strategic Planning | Social Media Today Every Business needs a Marketing Calendar. Enjoy this partial Marketing Calendar you may want to add to your notes. Your marketing calendar for August should already be done and you only have to implement the postings. If not, let’s get started! Content for your Website and Blog First, Then Social Media Produce content for your website or blog first and then push it out over twitter. You want to train people to come back… Read More

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Zuckerberg’s Snub of Trump could Boomerang as European Pressure Rises

Here at Hack My Marketing we watch all things Facebook. Here we see the latest signs of trouble for the marketing monopoly. It is notable that Europe has been going after Facebook for quite a while now. We are still waiting for the Trump administration to go after them too.  Mark Zuckerberg had a choice to make this week. The Facebook CEO could either go to Washington to meet with President Donald Trump, along with nearly every other marquee CEO from the tech industry, or skip it and prepare for a Chicago rally for people who’d created social-support groups on Facebook. Zuckerberg, who loudly criticized Trump’s decision to withdraw from… Read More

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Yelp Stock Down

Yelp Stock Goes Down Again! The Market Recognizes They Are Not a Great Marketing Tool.

  My Love-Hate Relationship with Yelp For those of you who have followed my personal blog for years, you know of my Love-Hate relationship with Yelp. If you do not follow my personal blog – You can read more about that here: I have been calling Yelp out for their business practices for quite a while. Now their stock is tanking because of, what they refer to as “Churn”. That is simply customers who are leaving their service because they are not getting their return on investment. I have personally been at war with Yelp salespeople over the last 5 years because they cannot backup their sales numbers. I would not expect… Read More

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